Director of Sales

POSTED: July 1, 2021 // BY: Brianna Pyka


KLC Financial is looking for a Director of Sales with a proven track record of successfully driving sales growth through their sales team and trusted partner relationships. They will need to build, develop and motivate salespeople. The Director of  Sales will be responsible for helping the sales team uncover opportunities and generate new business within new and existing customers, as well as establishing trusted partner relationships and building programs to support them. They will need to hold their team accountable to their individual sales plans and metrics ensuring each member of the team is successful in their role. The Director of Sales will need to hire and onboard team members as needed to achieve the growth goals of the business. 

The right candidate should be a driven self-starter, always looking for more opportunities to grow new business. They will need to be accountable and a collaborative leader. This role holds an important place on the leadership team. They will need to ensure each department has what they need from the sales team and vice versa. The Director of Sales will be seen as a key public figure for KLC Financial in the industry and must have the core values, credibility, and strong presentation skills to be effective. Sound problem solving and critical thinking skills are imperative in this role. The Director of Sales will need to problem-solve, as well as teach their team to proactively solve potential issues and uncover new opportunities that customers are not aware of. The ability to build rapport with the team, peers, leadership, trusted partners, and customers is a must. Also, they need to have keen self-awareness and interpersonal skills. 


The Director of Sales is responsible for delivering the sales plan and initiatives through the sales team. This includes: 

Coaching and Developing the Team – Coach, build, and develop sales representatives, account managers and customer  service representatives 

  • Building rapport with the team while driving them to achieve/exceed their individual and team goals and focus on  growing the business  
  • Proactively coaching team and providing effective performance management by using metrics (# of meetings, calls,  leads etc.) to provide accurate and transparent data to hold people accountable and make adjustments as needed Actively participating in calls/meetings with sales team members as applicable and provide positive reinforcement  and constructive feedback on areas to improve 
  • Assessing team structure and building out the team as necessary to support the needs of the business Hiring people who fit identified areas of need, bring the right experience, skills and fit the company culture 

Sales Growth and Business Development Proactively building trusted partner relationships and finding new  opportunities for growth while engaging the team in this pursuit 

  • Creating strategies for and acquiring new customers and trusted partners and engaging/coaching the team in the  execution of these strategies  
  • Coaching team on creating and implementing plans with goals for video calls, meetings, conferences, engaging  customers and building relationships 
  • Coaching team on effectively qualifying opportunities that fit the company’s criteria for ideal customer and ideal  opportunities, and the ability to walk away from unprofitable business opportunities 
  • Effectively balancing company, team, trusted partner, and customer needs

Building Trust and Cultivating Relationships – Build rapport with a wide range of people, including internal team and  external stakeholders 

  • Building strong relationships with wide range of stakeholders including executive leadership. This includes  understanding and uncovering each stakeholders’ role, their type of influence and how they make decisions Building trust and rapport with trusted partners to ensure them their customers will have a positive experience Timely and accurate follow up with trusted partners, customers and team 
  • Proactive and effective communication (phone, video, in person and via email) to trusted partner and customer  requests and issues when applicable 
  • Communicating effectively internally (up, down and across) – closing the loop 
  • Actively participate and effectively present relevant sales information to the leadership team 

Planning, Execution and Process Management – Creating plans, executing them through the team and following key  processes from implementation to adoption 

  • Implementing annual business plans with team including specific activities they need to execute to achieve  their assigned goals, reviewing progress frequently and able to help the team adjust when needed Pipeline management – ability to prioritize leads and move them along the sales process while managing and  communicating a qualified pipeline of opportunities for both long-term strategic and short-term opportunities Providing accurate forecasts to the leadership team 
  • Driving CRM compliance with documented process to ensure all data including target prospect contact information and critical discovery information is entered accurately 
  • Leads the team in following the sales process, ensuring the customer commitments are achieved at each stage and  the ensuring the proper internal handoffs  
  • Fully preparing for and engaged in 1:1 meetings with team and with leadership 


  • 5+ years of sales experience, with at least 5+ years in sales leadership 
  • Successfully sold value – intangibles and services preferred 
  • Ability to develop and implement innovative strategy for channel partners, establishing solid relationships and  positive incremental revenues 
  • Successful experiences and ability to drive and develop company growth 
  • Strong selling skills and relationship building 
  • Ability to create and execute a sales plan 
  • Financial / analytical aptitude 
  • Demonstrated success in building, developing, and coaching sales teams 
  • Ability to work collaboratively while holding self and others accountable  
  • Strong presentation skills to a range of stakeholders 
  • Excellent communication skills – written, verbal and active listening 
  • Proficiency working with CRM systems 
  • Experience implementing and driving adoption for EOS is a plus 
  • Values and exemplifies company Core Values: Integrity, Partnership, Mutual Respect, Quality, Diligence and  Dedication 
  • High level of PC proficiency (Microsoft Office Suite required); experience with CRM and ERP systems preferred


  • Must have the ability to travel locally and regionally 
  • Maintain a valid driver’s license 
  • This position will be located at our offices in Minnetonka, MN, with opportunity to work remote at times General office environment in which this position includes periods of telephone and computer work that may  require sitting for periods of time 


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