Grow Your Business: 5 Ways to Attract More Customers

February 27, 2017

In-the-news

Regardless of whether your startup is just getting off the ground or you’re an experienced small business owner, finding new customers is imperative for growth. If acquiring new customers is one of your main business goals this year, here are 5 simple ways you can reach a larger audience and onboard more clients.

1. Leverage your current customer base and network.

Go the extra mile to please and delight your customers. Encourage current customers that are happy with your services to write reviews about your company. Positive customer reviews are extremely beneficial for attracting new business. When you take great care of your customers, they are going to recommend your company to people they know and speak highly of your services online. If you’ve spent time networking, don’t forget to utilize the connections you’ve made. Stay involved in groups that are in your target market and continue to nurture valuable business relationships.

2. Seek out beneficial partnerships.

Entering into partnerships is a great way to introduce your services to a larger audience. Teaming up with other local businesses that serve a similar audience allows you to tap into their database and increase your reach. Both parties benefit from cross-promotion and this partnership could potentially open the door to new marketing opportunities.

3. Get involved in your industry.

One of the best ways to network and stay on top of what’s going in your line of work is to join an industry association. You might not meet customers directly through an association, but you will gain valuable insight into your industry, have opportunities to attend educational events, and possibly discover your new partnership. Hosting events and volunteering to speak at local gatherings are also fantastic ways to get involved in your industry. The more you are able to share your expertise, the more others will view you as an industry leader – a factor that is important for current and potential customers.

4. Don’t be afraid of free trials.

Free trials might be scary, but they are an excellent way to capture the interest of your audience and generate a buzz about your company. Consider giving new customers a free trial of your product. If they have a great experience, there’s a good chance they will share positive reviews and testimonials which in turn will attract more customers. In addition, if these potential customers see the value in your product and experience your superb customer service, they will probably be willing to pay for your product or offerings. People love freebies, so anything you can hand out for free that has your company logo on it is a win.

5. Take advantage of social media.

Social media platforms like Facebook, Twitter, and Instagram are ideal for connecting with your customers. Keep your current customers up to date by sharing images, company updates, and featured products, and encourage your fan base to share your posts with their friends. This is also a great space to respond to questions and inquiries, including negative feedback, and show potential clients your great customer service skills.


Attracting new customers is imperative if you want your small business to continue to grow and succeed. The above ideas are simple to implement and should start you on your journey to acquiring new customers. If you’re just starting out on your business venture, KLC Financial can help. Whether you need access to working capital, require new/used equipment, or just need to furnish your new office, KLC has a solution. Contact us today to learn more about our services and how we can help your business grow.

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